Skin cancer campaign

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On the 16 June 2014 – 27 July 2014, a local pilot campaign launched in Devon, Cornwall and Somerset to raise awareness of the signs of skin cancer. This was the first ever Be Clear on Cancer campaign. It encouraged people to tell their GP as soon as possible if they noticed any unusual or persistent changes to their skin. The campaign included adverts in the press and on local radio, as well as some direct mail to the target group.

Campaign resources

A number of different resources were created for several groups including health professionals and non-health professionals. A copy of the campaign leaflet and one of the briefing sheets can be viewed here:

View briefing sheet for GPs

View the campaign leaflet

Where does the data in the briefing sheets come from?

Incidence, survival and mortality data:

Malignant melanoma of the skin (ICD-10 C43) mortality statistics for Devon, Cornwall and Somerset PHE Centre and for England. Statistics provided by Public Health England Knowledge and Intelligence Team (South West), May 2014. Data Source - Office for National Statistics.
Malignant melanoma of the skin (ICD-10 C43) incidence statistics for Devon, Cornwall and Somerset PHE Centre and for England. Statistics provided by Public Health England Knowledge and Intelligence Team (South West), May 2014. Data Source - National Cancer Registration Service.
Malignant melanoma (ICD-10 C43); 5 year survival based on 2004-2006 cohort, with 5 years follow up. Statistics provided by Public Health England Knowledge and Intelligence Team (South West), May 2014. Data Source - National Cancer Registration Service.

Information on the impact of past Be Clear on Cancer campaigns:

Evaluations of previous Be Clear on Cancer campaigns are available on the About Be Clear on Cancer section of the Cancer Research UK website.

Preventable skin cancer mortality data:

British Journal of Cancer (2009) 101, S115–S124. doi:10.1038/sj.bjc.6605401 www.bjcancer.com(link is external). Published online 3 December 2009.http://www.nature.com/bjc/journal/v101/n2s/full/6605401a.html

Useful links to skin cancer information?

See Cancer Research UK's pages on skin cancer to find out much more about the disease and our work to reduce incidence and mortality.

Be Clear on Cancer statement

Be Clear on Cancer was a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.

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