Be Clear on Cancer
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Be Clear on Cancer was a historical campaign run between 2011 and 2018. The information on these pages is available to support future campaign planning.
The Be Clear on Cancer (BCOC) programme was developed in response to the Department of Health's Improving Outcomes - A strategy for Cancer, to bring survival in England up to the average for Europe.
Public Health England led the programme in partnership with the Department of Health and Social Care, NHS England and Cancer Research UK. The “Help Us Help You” campaign is now run nationally by NHS England to raise awareness of cancer signs and symptoms.
Between 2011 and 2018, BCOC campaigns promoted awareness and early diagnosis by:
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raising public awareness of signs and symptoms of cancer
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encouraging people to see their GP without delay
For most BCOC campaigns people from lower socio-economic groups who were over the age of 50 were the target audience, as research showed that these groups tended to delay seeing their GP (Macleod et al, 2009).
Each BCOC campaign was tested locally and then regionally, before national roll out if they proved to be effective. Further details of each BCOC campaign can be found below.
