Co-developing Life Beyond Cancer
Thanks to you, we’ve launched ‘Life Beyond Cancer’
The Cancer Research UK Product Development team worked closely with our Involvement Network and Patient Panels to co-develop Life Beyond Cancer. This is a new dedicated webpage which hosts information and support specifically for patients who are post cancer treatment and loved ones supporting a family member during this time.
We understand that life post cancer treatment can be difficult, and so it was crucial for the Product Development team to listen to and learn from people with lived experiences of this to ensure the webpage provided the right information in the right way.
How your insight made a difference
How we involved people affected by cancer
The Product Development team delivered 11 involvement projects collecting insight via four surveys, four Cancer Insights Panel sessions and two rounds of phone and video interviews.
How did your insight make a difference?
You said: 60% of the people we involved said they struggled to find the information and support they needed post cancer treatment. 87% of the people we involved said they would access a post cancer treatment ‘Information Hub’ including this type of content if it existed.
We did: This validated our assumption that there was a gap of information in this space and gave us the confidence that an online hub was meeting an ‘unmet need’, which directed us to the idea of ‘Life Beyond Cancer Hub.’
You said: You shared what type of information you would like to see on the webpage. You highlighted the importance of including information on diet and nutrition, low impact exercise and managing stress. You also highlighted the importance of this information being relevant to both patients and loved ones.
We Did: Your insight helped to shape the content we now feature on ‘Life Beyond Cancer.’ Ultimately, this gave us the confidence to develop the project further by launching a version on our website to test with a live audience.
You said: Your feedback also highlighted the most popular channels to best promote the webpage, with the Cancer Research UK website rating as the highest. We also used your feedback to design the marketing campaign on social media.
We did: Your feedback influenced the look and design of the webpage. You also gave us a steer on the type of imagery and language we should use, to ensure its inclusive and accessible to diverse audiences. The marketing campaign you helped to design, will launch on Facebook and Instagram in early February.