Checklist for information production and review
We check each page we create or review against a checklist which includes:
Background work
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There is evidence of a literature review and research.
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References are complete, up to date and presented in correct style.
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Check there is no duplication with other content.
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Consideration of analytics and feedback.
Content considerations
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Content meets a clearly defined user need and key messages are clear.
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Content addresses user – uses 'you' appropriately.
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Content uses plain English, is easy to read and free from jargon.
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Content uses active voice.
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Maximum of 4 sentences per paragraph.
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Content uses white space.
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Content avoids unnecessary adverbs.
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Content is in present tense.
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Content explains technical terms or links to the glossary.
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Bullet lists are in the correct format and entity type.
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Check for spelling, grammar and punctuation errors.
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Links are appropriate with clear calls to action.
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Use contractions appropriately and sensitively.
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Present numbers and statistics following health literacy guidance.
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The information reflects the available evidence and includes any areas of uncertainty.
The information is easy to find and it is accessible
Update metadata including:
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keywords in title and in content
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summary
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meta description (160 characters or less)
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alt text is included for all images
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videos have transcripts
